THE RED BUTTON
with Ziyun Peng
Mastering, is the process of preparing and transferring recorded audio from a source containing the final mix to a data storage device (the master); the source from which all copies will be produced.
In the past, (mid-1920s) after the introduction of the microphone and electronic-amps, mastering = Electrically driven mastering lathes cutting master discs.
After the advent of tape, mastering = Making fine adjustments to the amplitude of sound at different frequency bands (equalization) prior to the cutting of the master disc to make the resulting record sound better. (Especially for pop recordings)
But now, in the digital music era, we can deliver precise digital copies of the final sound files to the listeners.
So why the loudness wars ? We think, nowadays mastering is overrated. So we made the red button.
The Red Button is a revolutionary one-press solution for mastering. Simple and portable, it brings tangible awesomeness to mastering studios. Just press the button and enjoy the awesome wideness and dynamics of the music. Also make sure you use the fader to adjust the amount of awesomeness.