http://infosthetics.com/archives/2011/01/the_illusion_of_diversity_visualizing_ownership_in_the_soft_drink_industry.html

I’m not a big fan of the soft drink industry. In fact, I don’t really drink anything other than diet coke and I think soft drinks are really bad for human health. This data visualization kinda just highlights how absurd the entire situation is and how many sub brands are controlled by the big three. It’s just insane how big the entire sugared water industry is and how far they go to segment their product so that it reaches every part of the population.