farcar – ARConcept
I used motion tracking in After Effects to attach typography to walls of buildings (The video makes more sense by looking here). I added a quick particle effect as a way of experimenting with how motion graphics could work in unison with the typography. This brings a new form of interactivity to kinetic typography. You no longer watch it, but now interact with it. Lyric segments are loaded into Unity, so that when the user taps on a surface, text is placed down until all the text from the lyrics array has been exhausted. Thus, the user can time lyrics to music as they place lyrics around their environment.