As a sort of follow up to Karl’s post about augmented reality in the public eye, I thought I would talk about a couple of places one might find AR lately
The first relates to Avatar. All of the toys for this movie come with a stand that seconds as what is called an “I-Tag”. These, in combination with free software from the movie’s website, allow kids to “hold” models from the movie in their hand. With certain combinations of I-Tags, the virtual creatures will even interact!
As seen in the video above, Lego is doing something similar. Simply hold the box up to the screen, and it will show you a digital representation of what it will look like after having been built. I was lucky enough to experience this kind of display on a recent trip to Disney Land in California, and have to admit, it’s a nifty little feature to have at your fingertips.
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